Loaded Turns One

Cormac M

1 Sep 2026 • 2 min read

A year ago, we changed our name.

After more than a decade as CDKeys, we became Loaded. A new name for where gaming was heading, and for where we wanted the brand to go next.

It’s fair to say a lot has happened since.

Over the last 12 months, we’ve taken Loaded beyond the store. We’ve partnered with Crystal Palace, put our name on the front of Derby County’s shirt, and teamed up with FUTBIN to get even closer to one of the biggest communities in football gaming.

And today, we’re adding another name to that list.

We’re delighted to announce our new partnership with PCSpecialist, bringing together two brands that share a pretty simple belief: gaming should be better when you get more for your money.

To kick things off, we’re giving away a gaming PC, while Loaded customers can also get £40 off at PCSpecialist.

Not a bad way to celebrate turning one.

Of course, changing the name of a brand people had known for more than ten years was never going to happen overnight. Loaded needed to earn its place.

One year later, it feels less like a new name and much more like who we are.

Thank you to everyone who has bought from us, followed us, partnered with us, argued with us in the comments, or simply given Loaded a chance over the last 12 months.

One year down.

Plenty more loading.

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