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Partnerships

Loaded Announces Front of Shirt Partnership with Derby County

Loaded has agreed a landmark partnership with Derby County Football Club, becoming the club’s Front of Shirt (Principal) Partner for the Men’s and Women’s First Teams, B-Team, and U21 Team for the 2026/27 season.

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Latest Posts (Showing 10 of 16)

Company 1 Sep 2026

Loaded Turns One

After more than a decade as CDKeys, we became Loaded. A new name for where gaming was heading, and for where we wanted the brand to go next.

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by Cormac M

Partnerships 1 Sep 2026

Loaded Teams Up with PCSpecialist for Gaming Hardware Partnership

Loaded has agreed a new partnership with PCSpecialist, bringing high-performance gaming hardware directly into Loaded’s livestream, social and community content.

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by Adam Bhatti

Partnerships 14 Aug 2026

Loaded Partners with Not The Top 20 Podcast

Loaded has partnered with Not The Top 20 Podcast, one of the most trusted voices in EFL football.

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by Adam Bhatti

Partnerships 7 Aug 2026

Loaded Announces Community Partnership with DCFC Fans

Loaded is pleased to announce a new community partnership with DCFC Fans, one of Derby County's largest independent supporter communities.

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by Adam Bhatti

Partnerships 6 Aug 2026

Loaded Partners with MoEngage to Transform Customer Engagement

Loaded has partnered with MoEngage, a leading platform in personalised marketing automation across email, social, and messaging. This marks an important step in how we engage millions of gamers worldwide with tailored, highly relevant experiences.

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by Adam Bhatti

Events 2 Jul 2026

Summer of Savings is Here!

From limited-time Flash Sales to 5% Cashback on eligible purchases, there's never been a better time to load up your library.

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by Adam Bhatti

Partnerships 15 May 2026

Loaded Announces Front of Shirt Partnership with Derby County

Loaded has agreed a landmark partnership with Derby County Football Club, becoming the club’s Front of Shirt (Principal) Partner for the Men’s and Women’s First Teams, B-Team, and U21 Team for the 2026/27 season.

Read Full Post

by Adam Bhatti

Partnerships 20 Apr 2026

Loaded Announces Official Partnership with FUTBIN

Loaded has agreed to a new partnership with FUTBIN, marking an exciting step in our continued growth across football gaming and the communities that shape how players engage with the game every day.

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by Olivia J

Events 1 Apr 2026

Announcement: Loaded Purple Friday 2026 Dates

Purple Friday is back! 24 hours of massive price drops, epic titles, and up to 30% cashback for every logged-in user.

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by Olivia J

Events 23 Jan 2026

Loaded Game Awards 2025

From massive releases to unforgettable moments, 2025 gave us plenty to argue about, celebrate, and obsess over. And once again, the Loaded community showed up in a big way.

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by Olivia J