Loaded Partners with Not The Top 20 Podcast
Loaded has partnered with Not The Top 20 Podcast, one of the most trusted voices in EFL football.
The partnership sees Loaded become title sponsor of the NTT20 Monday Pod, bringing the brand into weekly conversations across the Championship, League One and League Two. Sponsored episodes begin from 17 August.
For Loaded, the move continues our growing presence across football culture, following partnerships with Derby County FC, Crystal Palace FC and FUTBIN. Not The Top 20’s mix of insight, personality and proper EFL knowledge makes it a natural fit for a brand looking to connect with football fans beyond the usual top-flight conversation.
Listeners can look forward to authentic Loaded integration across the Monday Pod, built around the natural crossover between EFL fans and gamers. With so many fans of both Loaded and NTT20 playing titles like EA SPORTS FC and Football Manager, the partnership will create regular moments where football conversation and gaming culture meet.
Planned activity includes football-led host reads, regular Loaded segments, content ideas linked to FC, Football Manager and wider fan moments across the season, alongside potential giveaways such as match tickets and game codes.
Cormac Moylan, Chief Marketing Officer at Loaded, said:
”I’ve been a big fan of what Ali and George have been doing at NTT20 for many years. They cover the EFL with real knowledge, personality and care, which is exactly why their audience trusts them.
With Loaded now part of the EFL conversation through Derby County, and with so much natural crossover between football fans and gamers, this partnership felt like a perfect fit. The Monday Pod gives us a brilliant way to connect those worlds in a way that feels authentic and genuinely useful to fans.”
Ali Maxwell, Not The Top 20 Podcast, said:
”George and I became friends at a young age, partly through a love for Championship Manager 01/02, and the intertwining of football and gaming remains a big part of our lives. That’s why we are so excited to partner with Loaded, which has a long history of helping gamers get more for their money and continues to deliver a trusted service.
After a decade building a community around a love for EFL football, we know how much our audience also enjoys gaming and we cannot wait to bring fresh, exciting podcast content to them through the partnership with Loaded.”
The partnership marks another step in Loaded’s ambition to connect gaming, football and fan communities in a way that feels authentic, useful and genuinely part of the conversation.
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