Loaded Announces Official Partnership with Crystal Palace FC
Loaded has agreed to a new partnership with Crystal Palace FC, marking a major step in our expansion into mainstream sport while staying rooted in gaming.
Palace is a strong fit for Loaded: a respected Premier League club with a clear identity, a fanatical fanbase, and a track record of competing with ambition.
With European ambitions, major honours, and a squad blending young talent with international experience, the club’s trajectory is clear. It aligns with ours: competitive, grounded, and built for long-term growth.
Loaded branding will feature on the first team’s training kit, placing us alongside the club throughout the week as they get ready for the biggest matches of the season.
Loaded branding will also feature on the Palace’s first-team jersey during domestic cup games, starting with the Quarter Final match against Arsenal on the 23rd of December.
Loaded will also be the front-of-shirt sponsor for Crystal Palace’s eSports team, which will represent the club in the ePremier League. This gives Loaded a presence across both traditional football and competitive gaming. The link is deliberate: we want Loaded to sit in the middle of the sporting culture our customers care about, both in digital and physical form.
Cormac Moylan, Chief Marketing Officer at Loaded, said:
“Crystal Palace are building something serious both on and off the pitch, and we want to be part of it. Their ambition makes them the right partner and a perfect fit for Loaded. Supporting both the first team and their ePremier League team gives Loaded a direct connection to two communities that overlap more than people think. We are excited to play our part in Crystal Palace’s success.”
Barry Webber, Chief Commercial Officer at Crystal Palace FC said:
“We’re delighted to welcome Loaded to Crystal Palace as our new gaming retail partner. Their rise within the gaming world, combined with their ambition and energy, makes them an ideal fit for the club. With visibility across our training kit, domestic cup matches, and our growing Esports programme, this partnership connects Palace with fans in an exciting and rapidly expanding space.”
Read more about the Loaded X Crystal Palace FC partnership from the Crystal Palace website HERE
About Loaded
Loaded is a leading digital game store, offering gamers instant access to more than 15,000 PC and console titles. In addition to a partnership with Crystal Palace FC, Loaded sponsors the eSports team Heroic, partners with ExpressVPN, and is a primary exhibitor at Comic Con Abu Dhabi. Loaded aims to be at the centre of gaming culture and entertainment, connecting fans across competitive, digital, and live experiences.
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