Loaded Announces Official Partnership with FUTBIN

Olivia J
Marketing Ops @ Loaded

20 Apr 2026 • 3 min read

Loaded has agreed to a new partnership with FUTBIN, marking an exciting step in our continued growth across football gaming and the communities that shape how players engage with the game every day.

FUTBIN is a strong fit for Loaded: a platform trusted by football gamers for the tools, insight, and day-to-day features that help them stay close to the game. Since launching in 2014, FUTBIN has grown into a go-to destination for players following the FIFA franchise and now the EA SPORTS FC Ultimate Team experience.

With a highly engaged audience and a deep connection to football gaming culture, FUTBIN gives Loaded the opportunity to show up in a space that already matters to the players we want to reach. The partnership reflects a shared focus on relevance, convenience, and creating better experiences around the games people care about most.

As part of the partnership, Loaded will be featured across the FUTBIN platform through a native shop experience, weekly podcast integration, creator-led content, community giveaways, and activations linked to FUTBIN’s Wicked Wednesday tournaments.

Together, these touchpoints bring Loaded into the football gaming conversation in a way that feels authentic to the platform and meaningful to its audience.

The partnership also gives Loaded visibility across content, competition, and community moments, strengthening our connection to football gaming fans through the platforms and experiences they already use most.

Cormac Moylan, Chief Marketing Officer at Loaded, said:

“FUTBIN is one of the most recognisable names in football gaming, and that makes them a natural partner for Loaded. Their platform plays a real role in how players engage with the game every day, from following the market to building squads and staying connected to the wider community. We’re excited to be part of that experience and to bring Loaded closer to football gamers in a way that feels relevant and authentic.”

Cormac Moylan

CMO, Loaded

Christian Sørensen, FUTBIN Director, added:

“It means a lot to us that a top player in the global gaming industry, like Loaded recognises FUTBIN as a preferred partner. By bringing a fully integrated, locally hosted shop experience directly to our platform, we’re removing the friction for FC fans. Whether they’re scouting players on the app or competing in our Wicked Wednesdays tournaments, users can now power up their squads at the exact moment of inspiration. This is about more than just retail; it’s about deepening the connection within our community.”

Christian Sørensen

Director, FUTBIN

Read more about the partnership from the FUTBIN website: HERE

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