Loaded Teams Up with PCSpecialist for Gaming Hardware Partnership

Adam Bhatti
Brand @ Loaded

Loaded has agreed a new partnership with PCSpecialist, bringing high-performance gaming hardware directly into Loaded’s livestream, social and community content.

PCSpecialist hardware will be integrated into LoadedEN’s regular livestream activity, giving viewers the chance to see how different systems perform across a wide range of games and real-world gaming scenarios.

The content will help audiences better understand PC specifications, hardware choices and what to look for when choosing or upgrading a gaming setup, while Loaded provides an easy route to purchase the games, memberships and other digital products needed to get playing. Together, the partnership connects the hardware and software sides of PC gaming in one place.

Loaded and PCSpecialist will also collaborate on additional campaigns, content and community activity throughout the partnership, including discounts, competitions and giveaways offering the Loaded community the chance to win PC gaming hardware and related prizes.

Cormac Moylan, Chief Marketing Officer at Loaded, said:

“PCSpecialist is a great fit for Loaded. Together, we can help players understand the hardware behind their games, see it in action and find everything they need to get playing. We’re also looking forward to bringing the partnership to life through content, competitions and giveaways. It’s another exciting new partnership for Loaded, and one that takes us into a fresh space alongside the work we’re already doing across gaming, football and community.”

Robbie Boyd, Influencer & Partnership Manager at PCSpecialist, added:

“Alongside Loaded, we’re demonstrating the power and reliability of PCSpecialist gaming PCs across a huge range of new and exciting titles. This partnership will enhance the quality of the Loaded livestream while bringing exclusive opportunities to their community and maybe a few PC giveaways along the way. We are excited to see how the partnership grows as we continue to support today’s gamers with top-spec custom gaming PCs across the UK and Europe.”

The partnership continues Loaded’s focus on working with brands that already play a meaningful role in gaming culture and creating experiences that feel useful and authentic to players.

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