Loaded Partners with MoEngage to Transform Customer Engagement

Adam Bhatti
Brand @ Loaded

6 Aug 2026 • 2 min read

Loaded has partnered with MoEngage, a leading platform in personalised marketing automation across email, social, and messaging. This marks an important step in how we engage millions of gamers worldwide with tailored, highly relevant experiences.

With a catalogue of more than 15,000 titles, memberships, top-ups and in-game currencies across a wide range of platforms and markets, every customer’s relationship with Loaded is different. As our customer base continues to grow, we want every interaction to feel timely, useful and personal.

MoEngage gives Loaded a single platform through which to bring together customer data, better understand behaviour and build connected experiences across multiple channels.

Through the integration, Loaded can now create a unified, real-time view of each customer across its website and other touchpoints. This will allow the team to personalise on-site experiences and customer journeys using advanced segmentation, while managing loyalty, retention and re-engagement programmes from one place.

For customers, the goal is simple: more relevant communications, recommendations and offers based on how they engage with Loaded. By developing a clearer understanding of what each gamer is interested in and where they are in their journey, we can create experiences that better reflect what they actually want from us.

The partnership represents a major milestone in Loaded’s wider customer engagement strategy, providing the technology and insight needed to strengthen relationships with gamers as the business continues to grow.

Vernon Fernandes, CRM & Customer Retention Manager at Loaded, said:

”Our customers come to Loaded to find great value, and every interaction should reflect that expectation. We chose MoEngage to bring our customer data together and turn it into genuinely personalised experiences, helping us deliver the right message or offer to the right gamer at the right moment.

Throughout the integration, the MoEngage team worked closely with us, supporting data-mapping decisions and resolving edge cases alongside our engineers. We always had clarity on progress and next steps, which made the path to go-live significantly more manageable.”

Vernon Fernandes

CRM & Customer Retention Manager, Loaded

With MoEngage now integrated into Loaded’s customer engagement ecosystem, the focus turns to building smarter, more connected journeys that help gamers discover greater value throughout their relationship with Loaded.

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