We Are Loaded

Cormac M

26 Aug 2025 • 3 min read

After more than 10 years of selling digital game codes using a name that made sense when games were discs in a box, we’ve decided it’s finally time to move on – we are rebranding. 

So, with a mixture of sadness and excitement for the future, we are parting ways with the CDKeys identity. 

Much like the floppy disk, DVDs, and the dial-up tone, CDs are a thing of the past. The term belongs to the era of the Spice Girls and Limp Bizkit.

And as a result, CDKeys sounded dry and dated.

We know change isn’t easy. Many of you have strong opinions and a genuine connection to the CDKeys brand, which has become iconic in the gaming community. That means a lot to us.

So, why change now?

There are a few reasons. First, the CD Key term is outdated and doesn’t reflect where the industry is heading. More and more publishers are moving away from key redemption to direct redemption straight into platforms, bypassing the need to copy and paste a key.

Second, the name causes confusion. Some people don’t distinguish between CDKeys the company and “CD keys” the product, which can lead to us being mistaken for rival stores and marketplaces.

We want to stand out – but it’s hard to do that when your name is also the name of the product.

It’s 2025, and we want something bolder, brighter, better.

That’s why we’re changing our name to Loaded – and it’s not just to sound cool – it tells you all you need to know about what we do.

Loaded describes our stock of more than 15,000 titles. It describes how our store is stacked with deals to make your wallet happy. It describes the speed of how quickly we deliver, and it describes how we’re always ready to play. 

CDs were the nineties.

CDKeys was the naughties.

We’re Loaded for the future.

What does this mean for customers like you? The great news is we’re still obsessed with offering gamers big discounts, instant delivery, and games for every platform – that will never change. The only thing that is changing is the name above the store.  

Starting in September, CDKeys will be Loaded. We’ll be free to be who we want to be, and we’re going to have a good time.. 

And yes, we are aware of the irony of referencing a song from the 90’s that references a movie from the 60’s to describe the future! Still slaps today.

Get the latest new releases and classics from Loaded.

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